My Work
Building Brands and Businesses Around The World
Launching A New Travel Platform and Brand
with Experience Niagara
Role: Business Operations & Strategy Consultant, Director of Marketing
At Experience Niagara, I played a pivotal role in developing this new business unit and brand from the ground up. I was responsible for shaping the vision, creating the operational structure, and integrating various business units to ensure seamless collaboration. I also spearheaded the design and launch of new travel packages, including corporate retreats, which became a cornerstone of the company’s offerings. My hands-on approach allowed me to build the company’s foundation and drive its growth, overseeing everything from marketing strategies to client relationships. This comprehensive involvement positioned me as a key leader in the business, shaping both its operations and long-term direction.
My strategic leadership was pivotal in launching the new brand, creating synergy between multiple business divisions, building a cohesive leadership team and driving product innovation.
Leading Trips and Content Strategies for H2O4all
Roles: Trip Lead, Photographer, Videographer, Fundraising and Engagement Advisor
As a Trip Lead for the international water charity, H2O4all, I led corporate volunteer groups to countries like Kenya and Cuba. My role involved orchestrating meaningful travel experiences, ensuring smooth logistics, and fostering team engagement.
As the trip’s storyteller, I captured the essence of our journey through photography and videography, documenting the impactful work of providing sustainable water solutions. The visual content I created not only highlighted the transformative nature of these projects but also connected audiences back home to the cause, increasing awareness and support for global water initiatives.
Making Headlines at Joy Radio News
Role: News Director at Joy Radio (AM 1250 CJYE)
I led the editorial strategy and operations for the news division, ensuring that our content was timely, relevant, and aligned with the station’s mission. I conducted extensive daily research to curate news stories that resonated with our audience, and as an on-air personality, I delivered compelling broadcasts that built listener trust and engagement.
I also coached and mentored a team of newscasters, improving the quality of our editorial content and expanding our reach within the Christian media market. My leadership enhanced the station’s news offerings and increased its market influence.
Breaking Barriers and Emboldening Audiences at Faith Strong Today
Role: Director, Producer, Host, Writer
I wrote, hosted, and produced 120 episodes of a weekly series that explored the intersection of top news stories and the Christian faith. I developed the show’s format from basic news reports into in-depth videos that not only covered current trends but also offered theological reflection and practical advice for everyday life.
I was responsible for shaping the creative vision and execution, ensuring that each episode engaged and inspired a global audience while staying true to the mission of Faith Strong Today. My work significantly increased audience engagement, establishing the series as a trusted source of thoughtful, faith-driven content.
Crafting Travel Experiences and Building Brands Around The World
In my work with travel, hospitality, and lifestyle brands across the globe, I’ve helped amplify their vision for a kinder and greener world. Partnering with founders, conscious entrepreneurs, and creatives, I crafted compelling stories that connected with audiences on a deep, emotional level. My role involved designing immersive travel experiences that aligned with these brands’ values, helping them create lasting impressions through authentic storytelling.
Whether through content creation or strategic brand building, I empowered my clients to reach their audiences heart-to-heart, fostering meaningful engagement and promoting sustainable, thoughtful travel and lifestyles.
Designing Global Conferences At Catch The Fire
As the local and global digital content producer at Catch The Fire, I played a key role in shaping the identity of this renowned international ministry. I was instrumental in rolling out a new brand and played pivotal roles in the content strategy for four major global conferences, ensuring that the messaging resonated with audiences across cultures and continents.
I spearheaded numerous communications campaigns, crafting strategies that amplified the ministry’s voice and expanded its reach, both online and offline. My contributions helped position Catch The Fire as a dynamic and globally impactful movement.
